Turning Specialist Expertise Into a Consistent Social Presence
Sheridan Consult operates in a specialist health and social care market where credibility, clarity and subject-matter expertise matter. Quantum was initially commissioned to develop its social media strategy. Following the strategy work, Sheridan appointed Quantum to manage its ongoing social presence across company and leadership profiles. The relationship then expanded into content creation, thought leadership, video, account management and targeted business-development activity.
START A CONVERSATION →Strong Expertise Without a Consistent Digital Voice
Sheridan Consult had deep specialist expertise across health and social care. However, its digital presence needed clearer direction: what to communicate, who to reach and how company and leadership profiles should work together.
The initial commission focused on social strategy. This meant defining audiences, channels, content themes and publishing priorities. It also set out the role social could play within wider marketing and business-development activity.
Following that strategy phase, Quantum was commissioned to take responsibility for ongoing delivery and management.
Turn Specialist Knowledge Into Content People Want to Engage With
Make Complex Topics Accessible
Translate specialist health, care, legal and policy subjects into clear, useful content.
Build Authority Consistently
Create a dependable publishing rhythm around Sheridan's expertise.
Connect Company and Leadership Profiles
Give company and personal profiles distinct but complementary roles.
Support Commercial Relationships
Use social activity to strengthen visibility, connections, conversations and business-development opportunities.
OUR APPROACH
From Strategy to Full Social Media Management
Strategy
Defined audiences, platforms, themes, tone and publishing priorities.
Plan
Built ongoing content calendars around sector developments, expertise, campaigns and business priorities.
Create
Produced thought leadership, social copy, graphics, infographics, blogs, explainer video and AI-assisted creative.
Publish & Manage
Managed publishing and ongoing delivery across company and agreed leadership profiles.
Engage & Connect
Supported relevant engagement, connection-building, outreach and BD messaging.
Review & Improve
Used performance evidence to refine themes, formats, frequency and future activity.
A Connected Social Content System
Social Strategy & Planning
Audience strategy, channel direction, content pillars and ongoing editorial planning.
Company & Leadership Profile Management
Management of Sheridan's company presence alongside agreed personal and leadership profiles.
Thought Leadership & Ghostwriting
Expert commentary, leadership posts, long-form content and ghostwritten social copy.
Creative Content Production
Infographics, carousels, explainers, static assets and AI-assisted video.
Community, Outreach & BD Support
Connection-building, engagement and targeted business-development messaging.
Reporting & Optimisation
Performance monitoring and ongoing refinement based on reach, discovery, engagement and audience response.
PERFORMANCE & RESULTS
Growing Organic Visibility Beyond the Existing Network
The initial strategy developed into an ongoing social media management relationship. This gave Sheridan a more consistent and coordinated digital presence across both company and leadership channels.
Over the measured 90-day period, Sheridan generated 35,096 organic impressions, a 200% increase on the previous 90 days, and reached 17,817 LinkedIn members.
Crucially, 84% of discovery came from outside the existing network. This showed that the content was reaching new professional audiences, rather than simply circulating among current followers.
Individual thought-leadership content also showed strong discovery potential. One featured post generated 11,705 impressions and reached 8,192 members. 97% of its impressions came from outside the existing network.
All figures reflect genuine organic LinkedIn performance. No paid media spend is attributed to these results.
Need a More Consistent Social Presence?
From strategy and content creation to profile management, thought leadership and ongoing optimisation, we can help. Together, we can turn your expertise into a social presence that supports wider business goals.
START A CONVERSATION →