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Ideas, insights and perspectives from Quantum.
- Google’s September 2026 Spam Update: What UK Businesses Need to Check
A plain English checklist for keeping your AI assisted content safe, credible and ranking. Did your traffic dip in late September? Before you panic, know this: Google rolled out a global spam update on 24 September 2026, and it kept shifting rankings for about two weeks. The timing matters because Google has also been blunt […]
- Q4 Ad Costs Are Climbing. Here’s How to Plan Your Budget Before the Holiday Rush
Ad costs rise every Q4. Here is a four-phase plan for splitting your Google and Meta budget between now and January, plus a checklist you can start this week.
- Google and Meta Just Changed Your Ad Account and Didn’t Tell You
What Google's AI Max migration and Meta's new ad placement rules mean for your budget this month.
- Your Brand Isn’t Failing Because You’re Not Trying Hard Enough
5 signs it's time to rebrand (and why the real problem usually isn't effort, it's an authenticity gap).
- Your Customers Are Asking ChatGPT Before They Ask Google. Is Your Brand Even in the Answer?
A practical guide to Generative Engine Optimization (GEO): how to get cited by AI search tools, not just ranked on Google.
