Repositioning Veyra Talent Around the Power of People
Veyra Talent had grown beyond the recruitment brand it started with. Quantum developed a clearer position, refreshed identity and connected creative system. Together, these made the business more distinctive, consistent and relevant to the organisations and people it serves.
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A Growing Business With a Brand That Had Stopped Keeping Up
Veyra Talent had developed into a more established specialist recruitment business, but its brand had not evolved at the same pace.
Its identity lacked distinction, messaging felt increasingly similar to others in the recruitment market and creative execution varied between channels.
The business needed a stronger idea to build its brand around. It also needed a practical system that could be applied consistently as its marketing activity increased.
Quantum's role was to understand what made Veyra different. We then clarified how the business should communicate that value, and translated the strategy into a recognisable brand and creative platform.
Creating More Than a Recruitment Brand
Stand Apart
Create a more distinctive identity in a recruitment market where brands and messaging can quickly become interchangeable.
Clarify the Proposition
Move beyond transactional recruitment language and communicate the wider value of connecting ambitious organisations with the right people.
Build Consistency
Create one recognisable system capable of working across social, digital, sales materials, presentations and campaigns.
Make the Brand Usable
Ensure the new identity was not simply visually stronger, but practical enough for Veyra's team to use consistently as the business grew.
From Positioning to a Brand Built for the Real World
Discover
Reviewed the existing identity, audiences, competitors, market positioning and how Veyra wanted to be perceived.
Define
Developed the positioning, messaging hierarchy, tone of voice and creative territory around the role people play in moving organisations forward.
Create
Refreshed the visual identity and developed the typography, colour, imagery and graphic system required to make the brand recognisable.
Apply
Translated the new direction into practical digital, social, presentation and campaign applications.
What We Delivered
People Move Brands Forward.
The refreshed brand needed an idea capable of working beyond individual assets.
People Move Brands Forward. connected Veyra's recruitment expertise with a broader idea at the heart of its business: organisations progress because of the people behind them.
The concept became a flexible creative platform. It could move from everyday brand communications into larger campaign moments, while keeping Veyra's positioning recognisable and consistent.
Quantum subsequently worked with Veyra across multiple branding and creative campaigns, adapting the platform around different audiences, recruitment priorities and campaign environments.
From Brand Platform to Campaign
One application of the platform was developed for high-footfall city environments. It combined bold people-led creative with concise messaging, designed to communicate Veyra's proposition to audiences on the move.
The campaign extended beyond out-of-home placements into targeted digital recruitment creative, allowing the same central idea to follow candidates across physical and digital touchpoints.
Across the measured campaign activity, the work generated 1,240+ applications, an 8.4% click-to-application rate and a 1.6% campaign click-through rate.
Figures pending client verification — not yet confirmedOne Brand. Multiple Touchpoints.
The new system was designed to remain recognisable as it moved between employer communications, candidate marketing, social content, presentations and larger campaign executions.
Rather than creating isolated assets, Quantum established a creative framework that could continue to evolve with Veyra's marketing.
A Stronger Brand Built to Perform
A Brand Designed to Move With the Business
Veyra moved from a fragmented recruitment identity to a clearer and more connected brand system built around a distinctive central idea.
The refreshed positioning, messaging and visual direction gave the business a consistent foundation for everyday communication while creating enough flexibility for larger campaign moments.
Most importantly, the work gave Veyra a brand system that could continue to evolve across new audiences, campaigns and opportunities as the business grew.
Ready to Build a Brand That Moves With Your Business?
Are you creating something new, or refreshing a brand that no longer reflects where your business is going? We can help turn the strategy into a distinctive and practical creative system.
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